Web Based Max Diff Survey

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SurveyAnalytics Max Diff Analysis

MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, SurveyAnalytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

You can have your respondents perform Forced-choice nature of the tasks, where in SurveyAnalytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

Unlimited Attributes
Random Sub-Selection and Rotation
Utility / Share of Preference Calculation

Web Based Max Diff Survey

The MaxDiff/Web System is software for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.) using marketing or social survey research. MaxDiff/Web is a component within SurveyAnalytics's Web platform for Web interviewing/ Surveys. It may be used designing, fielding, and analyzing: