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SurveyAnalytics MaxDiff Analysis
Like other methods for measuring customer preference, Survey Analytics Maximum Difference is often used for attribute prioritization. Other uses include product benefits and
brand preferences as well as customer needs and attitudes. Its greater differentiation and lack of scale usage effects also means that Max-Diff is a great input to a segmentation analysis.
IdeaScale is a web based service for conducting online surveys. The process is simple using IdeaScale's online survey software:
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Build your survey using the intuitive wizard interface.
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Send invitations using the integrated email system.
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View your reports online automatically.
IdeaScale Max Diff Research Analysis
MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, IdeaScale help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.
You can have your respondents perform Forced-choice nature of the tasks, where in IdeaScale MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
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